Informed Families Blog

Sipping while shopping? Slippery slope may lead to increased alcohol use

Posted by Sergio Perez on February 21, 2020 at 5:23 PM

Have you noticed the new trend of major retailers and grocery store chains increasingly allowing, or even encouraging, the consumption of alcohol while patrons shop? A short segment on Good Morning America detailed this new trend as a quirky and fun new way for stores to encourage their customers to spend more, but are we missing a bigger issue altogether?
Drinking at the grocery store or retail shops is a trend at big-name retailers like Nordstrom, Whole Foods, and Crate & BarrelStores that encourage customers to drink while they shop are helping to normalize the consumption of alcoholic beverages throughout the day in a very public setting. Are we teaching our kids that it is OK to go about your day with a glass of mimosa on your hand?

According to the Washington Post, big-name stores across the nation, including Nordstrom, Crate & Barrel and Whole Foods, are joining-in on the trend. Their goal is to encourage patrons to spend more by getting them to relax and open up their wallets (which is already a worrisome and ethically questionable intention), but the unintended consequence is the promotion of alcohol consumption, at a time when 1 in 8 adults in the U.S. is an alcoholic or suffer from alcohol use disorders, and drinking-related deaths continue to rise.

This worrisome trend needs to be stopped: We all need to band together and loudly reject the normalization of buzzed shopping.

Tell the National Retail Federation to stand against this trend »

Topics: alcohol, social norms

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We teach people how to say no to drugs and how to make healthy choices. To reduce the demand for drugs, Informed Families has focused its efforts on educating and mobilizing the community, parents and young people in order to change attitudes. In this way we counteract the pressures in society that condone and promote drug and alcohol use and abuse. The organization educates thousands of families annually about how to stay drug and alcohol free through networking and a variety of programs and services .

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