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President's Message - March 2019

Posted by Peggy B. Sapp, President & CEO on March 19, 2019 at 3:50 PM

It's Time For A Duel With JUUL

As our Safe Homes Smart Parents campaign kicks off, we think about all of the unhealthy trends facing our youth and what parents can do to protect their children. Right now, we are fired up about the 78% increase in e-cigarette use among high school students, as a result of JUUL Labs’ targeting of our youth. According to the U.S. Surgeon General, last year, 3.6 million U.S. youth use e-cigarettes. Talk to any teacher or parent of a teen and they will confirm the schools are overrun by JUUL and kids are showing real signs of addiction.

Some lucky ones will put away their JUULs before they’re addicted.  But many are embarking on a lifelong addiction to nicotine.  Many of those will continue to use JUUL for a considerable amount of time, and we simply do not know what consequences long-term use will have on their health. 

What we do know is that e-cigarettes are not safe.  And we know that nicotine use by children and teens negatively impacts their brain development.  Among other things, it makes them more susceptible to addiction in general. The larger fear is they switch entirely to cigarettes and other tobacco products that are even more dangerous.

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Topics: President's Message, parenting, safe homes smart parties, children, tobacco, parents, juul

About Us

We teach people how to say no to drugs and how to make healthy choices. To reduce the demand for drugs, Informed Families has focused its efforts on educating and mobilizing the community, parents and young people in order to change attitudes. In this way we counteract the pressures in society that condone and promote drug and alcohol use and abuse. The organization educates thousands of families annually about how to stay drug and alcohol free through networking and a variety of programs and services .

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