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President's Message - May 2020

Posted by Peggy B. Sapp, President & CEO on May 1, 2020 at 8:00 AM

Why Do We Turn Everything Into a Reason to Drink?

Social gatherings, bars and dining in restaurants are off limits for Cinco de Mayo this year, but many of us still plan to celebrate in some fashion - probably with a Mexican beer or margarita in hand. Have you ever stopped to think about why we turn everything into an opportunity to drink alcohol? Cinco de Mayo generates beer sales on par with the Super Bowl.

How did Cinco de Mayo (which commemorates the Mexican Army's victory over the French Empire at the Battle of Puebla, on May 5, 1862) turn into a bigger celebration day in the United States than Mexico? It’s all about selling you something of course. Cinco de Mayo really took off when beer companies started sponsoring Cinco de Mayo celebrations to promote and sell beer. Is this really that different from the advertising tactics employed by Big Tobacco?

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Topics: President's Message, holidays, alcohol, social norms, alcohol use

Sipping while shopping? Slippery slope may lead to increased alcohol use

Posted by Sergio Perez on February 21, 2020 at 5:23 PM

Have you noticed the new trend of major retailers and grocery store chains increasingly allowing, or even encouraging, the consumption of alcohol while patrons shop? A short segment on Good Morning America detailed this new trend as a quirky and fun new way for stores to encourage their customers to spend more, but are we missing a bigger issue altogether?
Stores that encourage customers to drink while they shop are helping to normalize the consumption of alcoholic beverages throughout the day in a very public setting. Are we teaching our kids that it is OK to go about your day with a glass of mimosa on your hand?

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Topics: alcohol, social norms

President's Message - May 2016

Posted by Peggy B. Sapp, President & CEO on May 31, 2016 at 3:32 PM

Sex and Violence Sell, But What's The Limit?

Are you fed up? Are you willing to act?

Calvin Klein debuted a new “Erotica” campaign this month, featuring an image of a photo taken from under a model’s skirt. This “upskirt” ad, not surprisingly, has angered many and prompted The National Center on Sexual Exploitation (NCOSE) to demand that Calvin Klein remove the photo "to stop normalizing and glamorizing sexual harassment." According to Dawn Hawkins ofNCOSE, “there’s a growing trend of sexual harassment where pictures are taken up a woman’s skirt without her knowledge, or without her consent.” Sex sells, but what’s the limit?

Four South Florida teenagers were arrested this month after reportedly taking turns raping an unconscious woman in a hotel at an after prom party.

Children subconsciously believe images and behaviors we allow on screens are acceptable, normal or (heaven forbid) “cool.” Clearly, our social norms and behaviors are impacted by advertising, movies, video games, etc. For example, studies have shown that when teens are regularly exposed to repeated violence while playing video games, they are more likely to demonstrate aggressive behavior.

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Topics: President's Message, teens, sex, advertising, social norms, violence, media

About Us

We teach people how to say no to drugs and how to make healthy choices. To reduce the demand for drugs, Informed Families has focused its efforts on educating and mobilizing the community, parents and young people in order to change attitudes. In this way we counteract the pressures in society that condone and promote drug and alcohol use and abuse. The organization educates thousands of families annually about how to stay drug and alcohol free through networking and a variety of programs and services .

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