Informed Families Catalyst

Red Ribbon Week Helps to Create Herd Immunity

Posted by Peggy B. Sapp, President & CEO on October 9, 2022 at 7:00 AM

President's Message - October 2022

Red Ribbon is about creating herd or community immunity to the alcohol and drug problems America is facing.


Herd or Community Immunity is where a large part of the population is immune to a specific disease.

While currently the public is hearing about and focusing on Covid-19, Herd Immunity applies equally to alcohol and drug use.

In all populations across the world, about 10 % of people have a predisposition to alcohol and drug addiction. 

Predisposition does not mean predetermined!

There are protective factors that mediate the disease, the biggest are the communities’ beliefs, their messaging, and role modeling about alcohol and drug use and abuse.

The biggest drivers and determinants of alcohol and drug use are:

  1. The belief that the substance is not harmful. 
  2. Availability.

Red Ribbon is the time to send accurate messages and have meaningful discussions about the use of alcohol and drugs. Mind and mood-altering drugs are frequently a cover-up for not dealing with feelings in a healthy way.

Only we can be the CATALYST to make a change in our children's lives when it involves drugs and alcohol use.

Help us lead the Red Ribbon Week Herd!

-Peggy Sapp, President & CEO

Topics: President's Message, teenagers, alcohol, Informed Families, teens, drugs

About Us

We teach people how to say no to drugs and how to make healthy choices. To reduce the demand for drugs, Informed Families has focused its efforts on educating and mobilizing the community, parents and young people in order to change attitudes. In this way we counteract the pressures in society that condone and promote drug and alcohol use and abuse. The organization educates thousands of families annually about how to stay drug and alcohol free through networking and a variety of programs and services .

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