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President's Message - February 2020

Posted by Peggy B. Sapp, President & CEO on February 3, 2020 at 9:54 AM

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People Participate in What They Help to Plan  

The 2020 Red Ribbon theme is “Be Happy. Be Brave. Be Drug Free.” So many of our youth are fascinated by superhero culture from Superman and Wonder Woman to Captain Marvel and Spiderman. It’s only fitting that this year we encourage them to be “Be Happy. Be Brave. Be Drug Free.” To be an everyday hero.

People sometimes ask why the Red Ribbon theme changes each year.  Understanding the history of Red Ribbon is key to understanding this important feature of the campaign. Red Ribbon has always been a grassroots movement.  After DEA agent Kiki Camarena was murdered in 1985, communities across America began displaying Red Ribbons as a symbol of intolerance towards the use of drugs. People united and took a visible stand against drugs.

We change the theme each year to give the individuals that help spread the Red Ribbon message an opportunity to shape the campaign in a way that is relevant to our communities. Our mission to present a unified and visible commitment towards the creation of a drug free America remains the same, but we must deliver it in a way that resonates with the youth and culture of 2020 if we want to be heard.

I love to see students “Sock it to Drugs” in wacky socks or wear sunglasses because their future is too bright for drugs during Red Ribbon Week. I encourage you to incorporate the official 2020 Red Ribbon theme “Be Happy. Be Brave. Be Drug Free.” into your spirit week activities as well. Together we can honor the history of Red Ribbon and present a unified message in support of keeping kids safe, healthy and drug free.  

Peggy

 

 

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Topics: President's Message, red ribbon, red ribbon week, red ribbon theme, drug free, drug use, Kiki Camarena

About Us

We teach people how to say no to drugs and how to make healthy choices. To reduce the demand for drugs, Informed Families has focused its efforts on educating and mobilizing the community, parents and young people in order to change attitudes. In this way we counteract the pressures in society that condone and promote drug and alcohol use and abuse. The organization educates thousands of families annually about how to stay drug and alcohol free through networking and a variety of programs and services .

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