Every year, schools, communities, and organizations across the United States participate in Red Ribbon Week, a national campaign focused on promoting drug-free choices among young people. Founded in memory of Enrique "Kiki" Camarena, a DEA agent who was killed in the line of duty, the movement has grown to inspire millions.
Informed Families Catalyst
Every year, schools across the nation dedicate a week to promote drug prevention and awareness: Red Ribbon Week. Originating in the 1980s, this initiative was spurred by the murder of DEA Agent Enrique Camarena, and has since been a beacon of hope, educating youths about the dangers of drug abuse. As parents, you might wonder what exactly happens during this week and how you can support the cause. Let’s delve deeper.
Parents are the first and often the most influential people in a child's life, especially when it comes to tough conversations about topics like drug use. With Red Ribbon Week around the corner, an annual drug prevention awareness campaign, it’s an opportune time to sit your children down and have this crucial discussion.
President's Message - October 2023
As we come together in this season of Red Ribbon Week, we are reminded of the enduring commitment to a drug-free and healthy lifestyle for our youth and our communities. But just as we pledge to keep our bodies free from harm, we must also extend that commitment to our minds—our most precious assets.
The observance of Red Ribbon Week represents a united stand against substance abuse and its destructive effects on individuals, families, and communities. As a parent, understanding the significance and the activities of Red Ribbon Week can be helpful.
The holiday period from Thanksgiving through Hanukkah and Christmas signifies a time of reflection and gratitude for all things. As we gather with our families for delicious dinners prepared with the best trimmings, we reflect deeply on what truly means the most to us and express gratitude for those things.
See the red ribbon in our logo? That represents the foundation of our organization and our dedication to the principles it represents.
Have you ever noticed we keep asking you “What are you doing for Red Ribbon Week”?
It’s because we are equipping you to live a healthy drug free life and to pass it on to those around you; especially your children.
Over the years it has been interesting to watch people act like, “You’re not talking to me are you?”
Yes YOU! We are talking to YOU. Prevention talks directly to everyone…no exceptions.
The coronavirus pandemic can’t stop something as important as Red Ribbon Week. This is the oldest and largest drug prevention program in the nation, reaching millions of young people during the nine-day celebration, held from October 23-31 each year.
The coronavirus pandemic has curtailed many activities, but Red Ribbon Week is taking place regardless. The Alcohol & Drug Abuse Council will be hosting virtual Red Ribbon rallies on YouTube and Facebook, and this month Informed Families announced its Red Ribbon Mask Challenge to encourage everyone to wear a Red Ribbon-Themed face mask this week.