See the red ribbon in our logo? That represents the foundation of our organization and our dedication to the principles it represents.

The coronavirus pandemic can’t stop something as important as Red Ribbon Week. This is the oldest and largest drug prevention program in the nation, reaching millions of young people during the nine-day celebration, held from October 23-31 each year.

The coronavirus pandemic has curtailed many activities, but Red Ribbon Week is taking place regardless. The Alcohol & Drug Abuse Council will be hosting virtual Red Ribbon rallies on YouTube and Facebook, and this month Informed Families announced its Red Ribbon Mask Challenge to encourage everyone to wear a Red Ribbon-Themed face mask this week.

Students, families and schools across America are invited to participate in the 10th Annual National Red Ribbon Week Photo Contest aimed at calling attention to the benefits of staying drug free with photography. The contest, co-sponsored by the National Family Partnership (NFP) and the Drug Enforcement Administration (DEA), will be held in conjunction with National Red Ribbon Week, which takes place each year from October 23 through 31. The contest will award more than $20,000 to K-12 schools in cities across America.

The photo contest involves participants decorating the fronts of their homes (front door, mailbox or fence), or virtual school/school campuses with double-looped red ribbons while incorporating this year's Red Ribbon theme, Be Happy. Be Brave. Be Drug Free.™ Participants enter the contest by taking a photo of their decorations and by uploading the image to the RedRibbon.org website.

“I really would like the theme to inspire others for use as their mantra. Bravery is not just for superheroes."

Meet Tricia Nelson, the everyday hero behind the 2020 Red Ribbon theme: “Be Happy. Be Brave. Be Drug Free.”

The Red Ribbon Campaign unveiled its new 2020 Red Ribbon Theme, “Be Happy. Be Brave. Be Drug Free. ™” today. The theme will be highlighted during Red Ribbon Week®, the nation’s oldest and largest drug prevention program, taking place each year from October 23 through 31st.

Submitted by Tricia Nelson, a first year Physical Education Teacher at Locust Corner Elementary School in Cincinnati, the theme will help amplify the campaign’s mission to encourage children, families and communities to live healthy, safe and drug-free lives.

People Participate in What They Help to Plan  

The 2020 Red Ribbon theme is “Be Happy. Be Brave. Be Drug Free.” So many of our youth are fascinated by superhero culture from Superman and Wonder Woman to Captain Marvel and Spiderman. It’s only fitting that this year we encourage them to be “Be Happy. Be Brave. Be Drug Free.” To be an everyday hero.

People sometimes ask why the Red Ribbon theme changes each year.  Understanding the history of Red Ribbon is key to understanding this important feature of the campaign. Red Ribbon has always been a grassroots movement.  After DEA agent Kiki Camarena was murdered in 1985, communities across America began displaying Red Ribbons as a symbol of intolerance towards the use of drugs. People united and took a visible stand against drugs.

We change the theme each year to give the individuals that help spread the Red Ribbon message an opportunity to shape the campaign in a way that is relevant to our communities. Our mission to present a unified and visible commitment towards the creation of a drug free America remains the same, but we must deliver it in a way that resonates with the youth and culture of 2020 if we want to be heard.

I love to see students “Sock it to Drugs” in wacky socks or wear sunglasses because their future is too bright for drugs during Red Ribbon Week. I encourage you to incorporate the official 2020 Red Ribbon theme “Be Happy. Be Brave. Be Drug Free.” into your spirit week activities as well. Together we can honor the history of Red Ribbon and present a unified message in support of keeping kids safe, healthy and drug free.  

Peggy

The National Family Partnership announced the winners of the 2019 National Red Ribbon Photo Contest on December 2. Several Florida residents and schools were included among this year’s winners.

Natalia Solares from Hialeah, FL won a Judges Award in the Home category for Best Use of the Theme. Ms. Solares’ $1000 prize money will go to Youth Co-Op Preparatory Charter School.

Win an iPad & $1,000 For Your School

The 2019 National Red Ribbon Week theme is: Send a Message. Stay Drug Free.™

Izabella Ware, a student from Griswold Middle School in Griswold, CT, created the winning theme for 2019 Red Ribbon Week, which takes place October 23-31. Ware's theme, "Send A Message. Stay Drug Free." was selected among thousands of Red Ribbon theme ideas submitted by students, parents, educators and members of communities across America.

The theme was announced by the National Family Partnership at the Community Anti-Drug Coalitions of America Conference in early February. Griswold Middle School will receive national recognition and $500 in Red Ribbon Theme merchandise from Nimco, Inc.

The theme is a call to action to speak out in support of healthy choices. The theme is also a reminder that by staying drug free, you are sending a message to yourself and others about how much you value yourself, your overall health, your community and your future.

The annual National Red Ribbon Theme Contest, sponsored by the National Family Partnership, offers students and other prevention supporters the opportunity to be a part of history. The winning slogan will be used throughout 2019 in thousands of schools and communities across America.

As the nation’s largest and oldest drug prevention campaign, Red Ribbon Week® reaches over 80 million people each year throughout the United States.

This is the first year that a student at Griswold Middle School won the National Red Ribbon Theme contest. Izabella learned about the contest from her health teacher Kristen Butremovic, who has been celebrating the Red Ribbon Campaign for 21 years.

Want to make 2019 Red Ribbon Week the best yet? Stay tuned for the release of our 2019 Red Ribbon Week materials for your school and community.