Informed Families Catalyst

Our Red Ribbon Week 2024 Theme & Publix Partnership

Posted by Peggy B. Sapp, President & CEO on February 13, 2024 at 11:17 AM

President's Message - February 2024

As President of Informed Families, I am delighted to share with you an exciting update that embodies our commitment to promoting a safe and drug-free environment for families nationwide.


Today, we proudly unveil the theme for the 2024 Red Ribbon Week: "Life is A Movie, Film Drug Free"™. This creative theme, submitted by Cheryl Holsapfel, Digital Art Teacher, and Devansh Aggarwal from Solon Middle School, serves as a powerful reminder of the impact ordinary Americans can make by embracing a drug-free lifestyle.

The annual Red Ribbon Week Theme Contest, sponsored by the National Family Partnership (NFP), attracts millions of submissions nationwide. "Life is A Movie, Film Drug-Free"™ was selected for its ability to inspire individuals to contribute to fostering safe, healthy, and drug-free communities.

Cheryl Holsapfel shared her enthusiasm for integrating the Red Ribbon project into her curriculum. She emphasized the real-world application and engagement it provides to students, demonstrating how their ideas can make a difference in the community.

2024 RR Theme Logo


The Red Ribbon Campaign, initiated by NFP in 1985, symbolizes our commitment to raising awareness about the devastating impact of drugs in America. Through initiatives like the Red Ribbon Week Theme Contest, we encourage the public to share their perspectives on living drug-free, fostering community engagement and commitment.



In addition to this exciting announcement, I am thrilled to share news of our partnership with Publix Pharmacy in support of our National Lock Your Meds campaign. Starting this February, Publix Pharmacy will roll out an exclusive Lock Your Meds setup in neighborhoods nationwide. This initiative serves as a reminder that safeguarding our homes from prescription drug abuse starts with each one of us.

By partnering with Publix Pharmacy, we are taking proactive steps to empower communities with the knowledge and resources they need to protect their loved ones. This collaboration exemplifies our commitment to forging partnerships that drive positive change and promote health and wellness within our communities.

As we prepare to launch these initiatives, I invite you to join us in spreading the word. Together, let's make a difference and create a safer, healthier future for all.

For more information about the 2024 Red Ribbon Week theme and our partnership with Publix Pharmacy, visit our website at

For media inquiries, please contact:
Elizabeth Golshteyn

Topics: President's Message, Informed Families, publix

About Us

We teach people how to say no to drugs and how to make healthy choices. To reduce the demand for drugs, Informed Families has focused its efforts on educating and mobilizing the community, parents and young people in order to change attitudes. In this way we counteract the pressures in society that condone and promote drug and alcohol use and abuse. The organization educates thousands of families annually about how to stay drug and alcohol free through networking and a variety of programs and services .

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