Each year, Red Ribbon Week sparks incredible energy across schools, families, and communities—reminding us of the power of prevention and the importance of making safe, healthy choices. But the message doesn’t stop when the ribbons come down. True prevention is a year-round effort, built on consistent conversations, positive reinforcement, and a strong sense of community.

Here’s how families and communities can keep the spirit of prevention alive long after the campaign ends.

1. Keep Talking — Small Conversations Matter

Prevention doesn’t always have to mean big sit-down talks. It’s often the everyday check-ins—while driving to school, making dinner, or watching a movie—that make the biggest difference. Ask your child about their day, what pressures they’re feeling, or what they’ve seen among friends. Active listening builds trust and keeps communication open when it matters most.

2. Reinforce Positive Choices

Celebrate healthy decisions year-round. Whether it’s staying active, standing up for others, or saying no to risky behaviors, recognize and praise those actions. Kids are more likely to continue making positive choices when they feel seen and supported.

3. Model What You Teach

Children learn more from what they see than what they hear. By managing stress in healthy ways, avoiding substance misuse, and showing empathy toward others, parents and mentors provide a powerful example of living drug-free.

4. Stay Involved in Your Community

Join local prevention events, school committees, or volunteer programs. Many organizations—like Informed Families—offer year-round resources, toolkits, and opportunities to get involved. The more families and community leaders come together, the stronger the message becomes.

5. Use Teachable Moments

Moments of curiosity or challenge—such as seeing substance use on TV or hearing about it in the news—are natural openings for discussion. Use them to share facts, correct misconceptions, and encourage smart decision-making.

6. Set Family Traditions Around Prevention

Create positive rituals that reinforce healthy living—like monthly family nights, outdoor activities, or community service days. These moments build connection and help children understand that being drug-free is part of a bigger lifestyle of well-being.

7. Revisit and Refresh the Message

As children grow, the conversation should evolve. Topics that resonate with an elementary school student will look different for a teen preparing for college. Keep adapting your message, staying honest, and showing you’re always ready to listen.

Together, We Make Prevention a Way of Life

Red Ribbon Week is just the beginning. By staying engaged, speaking up, and supporting one another, we can keep building drug-free futures every day of the year.

Informed Families is here to help—explore our year-round programs, resources, and family-friendly activities to keep the prevention conversation going strong.