“I really would like the theme to inspire others for use as their mantra. Bravery is not just for superheroes."

Meet Tricia Nelson, the everyday hero behind the 2020 Red Ribbon theme: “Be Happy. Be Brave. Be Drug Free.”

The Red Ribbon Campaign unveiled its new 2020 Red Ribbon Theme, “Be Happy. Be Brave. Be Drug Free. ™” today. The theme will be highlighted during Red Ribbon Week®, the nation’s oldest and largest drug prevention program, taking place each year from October 23 through 31st.

Submitted by Tricia Nelson, a first year Physical Education Teacher at Locust Corner Elementary School in Cincinnati, the theme will help amplify the campaign’s mission to encourage children, families and communities to live healthy, safe and drug-free lives.

People Participate in What They Help to Plan  

The 2020 Red Ribbon theme is “Be Happy. Be Brave. Be Drug Free.” So many of our youth are fascinated by superhero culture from Superman and Wonder Woman to Captain Marvel and Spiderman. It’s only fitting that this year we encourage them to be “Be Happy. Be Brave. Be Drug Free.” To be an everyday hero.

People sometimes ask why the Red Ribbon theme changes each year.  Understanding the history of Red Ribbon is key to understanding this important feature of the campaign. Red Ribbon has always been a grassroots movement.  After DEA agent Kiki Camarena was murdered in 1985, communities across America began displaying Red Ribbons as a symbol of intolerance towards the use of drugs. People united and took a visible stand against drugs.

We change the theme each year to give the individuals that help spread the Red Ribbon message an opportunity to shape the campaign in a way that is relevant to our communities. Our mission to present a unified and visible commitment towards the creation of a drug free America remains the same, but we must deliver it in a way that resonates with the youth and culture of 2020 if we want to be heard.

I love to see students “Sock it to Drugs” in wacky socks or wear sunglasses because their future is too bright for drugs during Red Ribbon Week. I encourage you to incorporate the official 2020 Red Ribbon theme “Be Happy. Be Brave. Be Drug Free.” into your spirit week activities as well. Together we can honor the history of Red Ribbon and present a unified message in support of keeping kids safe, healthy and drug free.  

Peggy

 

The National Family Partnership announced the winners of the 2019 National Red Ribbon Photo Contest on December 2. Several Florida residents and schools were included among this year’s winners.

Natalia Solares from Hialeah, FL won a Judges Award in the Home category for Best Use of the Theme. Ms. Solares’ $1000 prize money will go to Youth Co-Op Preparatory Charter School.

Win an iPad & $1,000 For Your School

The 2019 National Red Ribbon Week theme is: Send a Message. Stay Drug Free.™

Izabella Ware, a student from Griswold Middle School in Griswold, CT, created the winning theme for 2019 Red Ribbon Week, which takes place October 23-31. Ware's theme, "Send A Message. Stay Drug Free." was selected among thousands of Red Ribbon theme ideas submitted by students, parents, educators and members of communities across America.

The theme was announced by the National Family Partnership at the Community Anti-Drug Coalitions of America Conference in early February. Griswold Middle School will receive national recognition and $500 in Red Ribbon Theme merchandise from Nimco, Inc.

The theme is a call to action to speak out in support of healthy choices. The theme is also a reminder that by staying drug free, you are sending a message to yourself and others about how much you value yourself, your overall health, your community and your future.

The annual National Red Ribbon Theme Contest, sponsored by the National Family Partnership, offers students and other prevention supporters the opportunity to be a part of history. The winning slogan will be used throughout 2019 in thousands of schools and communities across America.

As the nation’s largest and oldest drug prevention campaign, Red Ribbon Week® reaches over 80 million people each year throughout the United States.

This is the first year that a student at Griswold Middle School won the National Red Ribbon Theme contest. Izabella learned about the contest from her health teacher Kristen Butremovic, who has been celebrating the Red Ribbon Campaign for 21 years.

Want to make 2019 Red Ribbon Week the best yet? Stay tuned for the release of our 2019 Red Ribbon Week materials for your school and community. 

Drum roll, please! After receiving thousands of Red Ribbon Week theme ideas from students, parents, educators, law enforcement and community members across the U.S., the National Family Partnership proudly announced this year's winning theme: "Life Is Your Journey. Travel Drug Free™." 

Taeya Moore, a student at Solon Middle School in Solon, Ohio created the theme for 2018 Red Ribbon Week, which takes place October 23-31, and will receive $500 of prevention materials for her school.

The annual National Red Ribbon Theme Contest, sponsored by the National Family Partnership, offers students and other prevention supporters the opportunity to be a part of history. The winning slogan will be used throughout 2018 in thousands of schools and communities across America.

Red Ribbon Week is here! Join us in showing support for a drug-free America.

Fun Fact: Did you know that the Red Ribbon Campaign is the oldest and largest drug prevention program in the nation? You also may not know that National Red Ribbon Week® (October 23-31) is organized out of Informed Families' offices in Florida. Our President & CEO Peggy Sapp is also the volunteer President of the National Family Partnership, the national sponsor of Red Ribbon Week.

Red Ribbon is intended to be fun AND effective. Here are 5 ways to celebrate:

Your Future Is Key, So Stay Drug Free™ is the 2017 National Red Ribbon Week theme and the message being delivered to millions of students and families across America October 23-31.

Given the current opioid epidemic facing our country, Red Ribbon Week is more important than ever. It is an opportunity to spread awareness and educate children and families about the consequences of drug use and the importance of a drug free lifestyle.

Join us in spreading this important message:

Did You Get The Red Ribbon Message?

Did You Pass It On Correctly?

During Red Ribbon Week®, the red ribbon is used to symbolize the importance of a healthy, drug free lifestyle. This year’s theme, YOLO. Be Drug Free.® was created by two sixth graders in Claysburg, Pennsylvania. It reminds us to take care of our minds and our bodies.

Years ago I directed an after-school program. No matter how hard I tried to educate and set my students on a path to success, if their parents or caregivers weren’t delivering the same message at home, the work was exponentially harder. Furthermore, when our overall environment is sending conflicting, unhealthy messages, we are stressed and challenged. I do believe that one person can make a difference in a child’s life, but by partnering with parents and improving community messaging, the likelihood of raising safe, healthy, drug free kids is vastly improved.

“I am so excited and happy,” said Kristofer Calhoun, winner of the 2015 National Red Ribbon Theme Contest, shortly after his surprise recognition ceremony at Solon Middle School in Solon, Ohio. “I am shocked that I won out of so many entries.”

The 2015 National Red Ribbon theme is “Respect Yourself. Be Drug Free.”

“Respecting yourself means looking at yourself every day and treating yourself like you would treat someone you loved most in the world,” said Kristofer, 13. “If you do drugs, you really don’t have self-confidence and you don’t respect yourself."