5 Ways Parents Are Like The "Instant Pot"
(...That's the cooking pot, not marijuana!)
Have you heard of the latest kitchen craze? There’s a new device that can do it all: the 7-in-one version can steam, sauté, slow cook, pressure cook, cook rice, make yogurt (not sure who has time for that) and warm food. It’s called an Instant Pot!
The Instant Pot has been around for a few years, but recently hit a tipping point and became Amazon’s top selling kitchen device. The device’s developers spent no money on advertising, choosing to strategically send a free Instant Pot to hundreds of cooking bloggers, which led to word of mouth and hitting an all-time high at the end of 2016. (Remember, this is how behavior changes and why we need you to tell your friends about Informed Families’ Four Campaigns.)
People love The Instant Pot because it saves so much time! A dish that cooks in a slow cooker for 8 hours only takes 25-30 minutes. You can even cook frozen meat – and do it quickly. Talk about a blessing for busy parents. In today’s 24/7/365 technology-crazed life, any opportunity to simplify and reduce time and effort is key to our sanity! (Our prevention tips will also SAVE YOU LOTS OF TIME in the future.)