This October, students in Miami-Dade, Broward, Palm Beach and Monroe Counties competed for the title of Best Red Ribbon Week video in the Informed Families South Florida Red Ribbon Week Video Contest. The goal of the contest was for student leaders to inspire other students to make healthy choices around drugs and alcohol use in a 1-3 minute video featuring the 2018 Red Ribbon Week theme: Life Is Your Journey. Travel Drug Free.

Informed Families is thrilled to announce the two winning schools and the talented students whose works were selected by a small group of judges representing the field of media, education and prevention. 

On December 3, the National Family Partnership (NFP) announced 20 winners of its 8th Annual National Red Ribbon Week Photo Contest. One Florida school, Orlando Science Charter School was named the Region 2 school entry winner for receiving the most votes in the Southeastern United States in support of its photo. 

To participate in the contest, families and schools across the country decorated either their homes or school campuses with this year’s Red Ribbon theme: “Life is Your Journey. Travel Drug Free.” A total of $20,000 will be awarded to K-12 schools, which includes 10 winners who received the most votes in their region and 10 winners who were selected for Judges Awards. The families and individuals who entered on behalf of the schools will also receive an ipad.

It's been 30 years since the first ever National Red Ribbon Week, which was organized by the National Family Partnership. This year's National Red Ribbon theme was  "Life Is Your Journey. Travel Drug Free" - and to Red Ribbon's founders, building, sustaining and growing the campaign has been a true journey!

It all started after the tragic kidnapping, torture and murder of DEA Special Agent Kiki Camarena in 1985. His friends and family started wearing Red Ribbons as a symbol in support of drug free lifestyles. Thanks to the Parents Movement and the various organizations, such as Informed Families, around the country who felt the same way, Red Ribbon picked up steam and became a national event in 1988. 

Each year, students across America come up with ideas for Red Ribbon Week themes. This year's theme, "Life Is Your Journey. Travel Drug Free," came from a student in Solon, Ohio. Informed Families delivered the theme and Red Ribbon activities and materials through our partnership with volunteer Ambassadors, agencies, organizations and businesses, leveraging resources and reaching more children and families with prevention messages.

Here are some highlights from 2018 Red Ribbon Week:

Written by: Nikki Strunck, mother

The sixth overdose was fatal. My only child Brendan died at the age of 24.

He and some friends started messing around with pot when he was 13. By the age of 14, he got oxycodone pills from a friend, and by 16, he was addicted to heroin.

I grieved for my son for years before he died. As difficult as talking about this is, if I can help one person not die, this is worth it.

I think when Brendan was small, I thought he would try drinking and smoking pot. I was not prepared for opioid abuse.

Brian Mendell was a child who loved the outdoors and had an infectious smile.  In elementary school, Brian started to experience difficulties and was diagnosed with ADD. He was also later diagnosed with anxiety, depression and traits of Asperger's.  

Brian started smoking marijuana at the age of 13 with some of his friends. He, unlike some of his friends, became addicted to marijuana and ultimately became addicted to opioids. He went through numerous treatment programs, struggled immensely, relapsed frequently and ultimately took his own life after a long battle with addiction in the fall of 2011.  

Jon Sundt tragically lost both of his brothers, Steve & Eric, to drug addiction.

“Steve and Eric had dreams,” said Sundt, a businessman and founder of alternative investment company Altegris. “They were athletes, they loved the outdoors and they loved the ocean. They were on a good path, enjoying life. [They] got sidetracked, listened to some friends who turned out to be not very good friends.”

Both became addicted to drugs in high school, thinking that they could just “experiment” and everything would turn out ok.

“They thought drugs were cool and would lead to something they [didn’t] have,” said Sundt. “They tried to fit in and kick it up a notch by doing drugs.”

WHO IS RESPONSIBLE FOR OUR CHILDREN'S HEATLH & WELL-BEING? 

For so many issues that we face as a society, and certainly drug addiction, there’s an abundance of denial and blame.

This reminds me of a little riddle about four people named Everybody, Somebody, Anybody and Nobody.

There was an important job to be done and Everybody was sure that Somebody would do it.

(For example, creating a healthy environment for our children.)

Anybody could have done it, but Nobody did it.

(We are all so busy, after all!)

Somebody got angry about that because it was Everybody’s job.

(“Don’t put it all on me!”)

DOES BACK TO SCHOOL MAKE YOU FRANTIC? 

It’s back to school time. Parents are out there frantically getting their children new clothes, new school supplies, new backpacks, etc.

Why not start with some new habits that will last a life time?! Here are three starters for healthier families:

1. Regular family dinner.

Family Day (September 24) is just around the corner. It’s the day we celebrate family dinners as a way to keep children safe, healthy and drug free. Children who eat dinner with their family five or more times a week are more likely to make healthy decisions around drugs and alcohol.

Thanks to feedback from Ambassador Tracy Bowen of Collier County, we’ll be offering tips for families throughout the month of September to make the most of mealtime and keep the conversation going strong.

OPIOIDS. OPIOIDS. OPIOIDS. 

Do I have your attention? I’ve noticed that when I use the term “drug prevention,” people sometimes tune out…but when they hear “Opioids,” they appear to perk up. Opioids, they understand.

Many people, sadly, aren’t entirely sold on the importance or relevance of drug prevention to their daily lives. “Not my child. Not my family.” Even Ginger Katz, a mom who lost her son to a drug overdose and who we feature on our blog this month, shared the same feeling before it happened to her. Ginger’s story is both heartbreaking and inspiring, but if we don’t show stories like Ginger’s, the public is going to continue to sweep the problem under the rug. And as Ginger so aptly said when we interviewed her, “we shove it under the rug until our heads hit the ceiling.”

We understand that drug prevention isn’t a “sexy” hot topic. On top of that, we are all needing a brain vacation and many of us only have enough time and energy to deal with what’s in front of us.

I am coining 2 new mental conditions: