In 1985, drug traffickers in Mexico City kidnapped, tortured and murdered DEA agent Enrique “Kiki” Camarena. A tradition emerged from this tragedy—people started wearing and displaying red ribbons to commemorate his life and to symbolize intolerance toward the use of drugs. That tradition evolved into Red Ribbon Week®, a national event that encourages schools and communities to take a visible stand against drugs and to communicate with kids on the value of making healthy, safe choices.
Red Ribbon Week 2016 is scheduled for Oct. 23-31. As the largest and oldest drug prevention program in the United States, the Red Ribbon Campaign® has reached and positively impacted millions of young people. Here is some more information about Red Ribbon Week 2016, in which an estimated 80 million people will participate, and what teachers and schools can do to make the event a success: