It's been 30 years since the first ever National Red Ribbon Week, which was organized by the National Family Partnership. This year's National Red Ribbon theme was "Life Is Your Journey. Travel Drug Free" - and to Red Ribbon's founders, building, sustaining and growing the campaign has been a true journey!
It all started after the tragic kidnapping, torture and murder of DEA Special Agent Kiki Camarena in 1985. His friends and family started wearing Red Ribbons as a symbol in support of drug free lifestyles. Thanks to the Parents Movement and the various organizations, such as Informed Families, around the country who felt the same way, Red Ribbon picked up steam and became a national event in 1988.
Each year, students across America come up with ideas for Red Ribbon Week themes. This year's theme, "Life Is Your Journey. Travel Drug Free," came from a student in Solon, Ohio. Informed Families delivered the theme and Red Ribbon activities and materials through our partnership with volunteer Ambassadors, agencies, organizations and businesses, leveraging resources and reaching more children and families with prevention messages.
Here are some highlights from 2018 Red Ribbon Week: