In it's 29th year, National Red Ribbon Week® is alive and thriving. The State of Florida, which has always been a leading state in Red Ribbon Week participation, led by Statewide Sponsor Informed Families, is a wonderful example of the power of grassroots to create lasting change. With the current opioid epidemic, Red Ribbon Week is more important than ever.
Families, schools and communities across Florida demonstrated their commitment to a Drug-Free America during 2017 Red Ribbon Week® (October 23-31). Informed Families partnered with volunteer Ambassadors, agencies, organizations and businesses, leveraging resources and reaching more children and families with prevention messages.
Red Ribbon Week, the oldest and largest drug prevention program in the nation, was created after the death of DEA Special Agent Enrique “Kiki” Camarena, who was kidnapped, tortured and killed in Mexico in 1985. In 1988, the inaugural National Red Ribbon Week®, sponsored by the National Family Partnership, was created. An estimated 80 million people celebrating each year.
Here are some highlights from 2017 Red Ribbon Week: